Launched at Christmas in 2018, HURR offers high-end fashion to those preferring to rent than buy. A website and app (HURR also has a permanent space inside Selfridges in London), its millennial co-founder and CEO Victoria Prew was sick of the linear and disposable structures taken for granted by the fashion industry. Offering a mix of peer-to-peer rentals, alongside stock available directly from exclusive brand partners, HURR is a win-win for everyone involved—with those who lend expecting to make back the cost of an item after just a few rentals. Add to that, today travel is booming on the platform. And with HURR’s curated content for ski and sun
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