The Private Jet Industry Is In Purgatory

The multi-private jet-owning singer Taylor Swift asks via song, “Are we out of the woods yet? Are we in the clear yet?” The melody was bouncing in my head as I made my way to Geneva for the European Business Aviation Conference & Exhibition, which was held late last month.

If you aren’t familiar with this ditty from the American superstar, after repeating the questions several dozen times, the website of a college kid tracks her aircraft as it flies empty for about six minutes from where it was parked during her concert, conveniently providing the media with her CO2 output.

That generates a mass of stories

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