Thinking of booking with a travel agent? Here’s why people are ditching online booking in 2023

From Trailfinders to TUI, travel agents are opening high street stores to meet demand for face-to-face advice.

On decimated UK high streets, travel agents are rising like phoenixes from the flames.

To investigate why these once-forgotten institutes are now booming in popularity, I checked out the newly opened Trailfinders shop in Kent, UK.

Once a major retail hub, Tunbridge Wells town centre is now lined with boarded-up shops. Even before the pandemic, big brands were evacuating the mall as shoppers increasingly went online.

So how come a brick-and-mortar travel agent – seemingly antiquated in the age of online booking – is now opening up shop?

I spoke to marketing director Nikki Davies

→ Continue reading at Euronews

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