Hospitality companies are getting very creative these days to engage customers and showcase their brand offerings. Four Points by Sheraton, famous for its Best Brews program, is holding a contest where one lucky winner can take the “beercation” of a lifetime.
The honorary “chief brew officer” (CBO) will travel around the United States with a companion tasting and testing various craft beers. The journey begins at the Orlando Beer Festival this November before traveling to two other cities to sample their local beer.
The CBO will apply their beer knowledge to find the best breweries at the
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