In recent years, travellers and the travel industry have become much more conscious about reducing their impact on nature.
Now, the World Travel and Tourism Council (WTTC) wants visitors to start leaving a trace – a positive one.
The committee has launched the ‘nature positive travel’ initiative which encourages tourists to put nature first.
The idea was presented just before COP15, the recent United Nations biodiversity conference held in Montreal.
How does travel damage nature?
“Eighty per cent of all travel involves the traveller going into some form of nature,” Julia Simpson, president and CEO of WTTC, told the New York Times.
This might be lying on a beach, snorkelling in coral reefs, hiking a
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