The World Cup has always been more than just a soccer tournament. While the games inspire frenzied fandom across the globe and transform star athletes into mega-celebs, they have also delivered their fair share of iconic fashion moments. Who could forget the early-aughts era of Victoria Beckham and her fellow WAGs arriving at matches in tiny shorts and oversized sunglasses? With the championship being held in the United States this summer, the style stakes are higher than ever, with a crowd just as invested in the scene off the pitch as the action on it.
What to Wear to the World Cup
Fortunately, dressing for the occasion has never been easier. Sportswear giants like Nike and Adidas have released limited-edition collections inspired by the tournament, while brands—including Levi’s—have gotten in on the game with collaborative capsules. Luxury labels, too, have embraced the growing intersection of fashion and football: Loewe, Miu Miu, and Wales Bonner have all created sporty pieces that will feel equally cool in the stands or at a watch party.
Touch of Sport
The consummate host should rely on a watch party uniform of easy, comfortable separates, like an oversized jersey-inspired top and simple denim shorts. Strappy sandals are great if you’re setting up outdoors.
Smells Like Team Spirit
Capris and a World Cup tee—size up!—are all you need if you’re tuning into the match from the comfort of a couch. Keep small tote and a pair of colorful slides on hand for post-game celebratory drinks.
FIFA Fever
Pair Spain’s soccer jersey (or the colors of your team of choice!) with a cute mini and deck shoes for a fashion-forward pitch-side look.
Red, White, and Blue
If your team didn’t make it to the semis (it happens), you can still rep in spirit. Lean into Team USA’s red, white, and blue tones with Nike’s navy jersey, baggy white jorts, and poppy Dries Van Noten sneakers.
Choose Your Stripes
Fashion and Argentina fans will love the Adidas spin on a one-shoulder soccer jersey. Wear it with a sporty nylon skirt and mesh sandals.
Fashion’s MVP
Wales Bonner is the go-to for sporty-chic style. Mix separates from the designer with simple kicks and a summer bag.
Pitch Perfect
Portugal fans can still serve a dose of patriotic pride with Puma’s red and white pullover. Swishy shorts and Salomon Mary Janes finish the look with style.
A Mini Moment
Miu Miu’s jersey-style minidress was made to make a pitch-side statement. Up the ante with an oversized visor and of-the-moment silver sneakers.
