Rolls-Royce’s Self-Leveling Wheel Center Caps

Companies like to control their branding, and here’s an extreme example. These are Rolls‑Royce wheel center caps, which have the logo on them. Inside these caps are bearings and a counterweight. Thus whether the wheels are stationary or spinning, the logo always stays level:The company invented these and started rolling them out with the Phantom VII, in the early 2000s. (You can imagine that prior to this, the company’s fussy art directors would have to jack the car up and rotate the wheels manually during photo shoots.)