Ready, set…style. The 2026 U.S. Open is in full swing in Queens, New York City, with the season already serveing up some thrilling,—and stylish—moments.
Serena Williams made her return with doubles partner Carlos Alcaraz, who was back in it after an injury that struck him out of this year’s Wimbledon. The duo sported some striking matching royal purple and black Nike kits. Roger Federer played a once-in-a-lifetime exhibition match at the Arthur Ashe Stadium with Lorenzo Musetti—and also launched a limited-edition version of On’s The Roger shoe—before absconding to Rhode Island to be inducted into the International Tennis Hall of Fame.
Across the next few days, we’ll see the likes of women’s world number one Aryna Sabalenka, Naomi Osaka, Coco Gauff, Venus Williams, Taylor Fritz, and more hit the Flushing Meadows hard court. The Williams sisters were at the forefront of subverting traditional tennis whites. Gauff debuted her latest New Balance x Miu Miu on the London grass, while Sabalenka is a Gucci face, Fritz is a Boss ambassador, and Novak Djokovic reps Lacoste.
And then there’s Osaka, who makes sure her walk-on moments are both meaningful and fashion-forward. Her last appearance at Wimbledon saw her wear a custom, kimono-inspired gown designed by Hana Yagi to her first match. “I like to use fashion as a medium for storytelling,” she told Vogue at the time. Her first and second U.S. Open walk-outs were just as strong, in custom Who Decides War and Thom Browne respectively.
Taylor Townsend has been a stand-out style star, looking to designer Anthony Lattimore for majorette-style tennis dresses and performance-proof sequins and fringe. “I look good, I feel good, I play good…on and off the court, I love getting a ’fit off,” Townsend told press.
See below as the best players in the world serve their best arrival and on-court style moments for the 2026 U.S. Open.
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Caleb Bowlin/Getty Images 1/22Taylor Townsend
Hand-beaded fringing and performance-proof sequins by Anthony Lattimore.
Coco Gauff
Another almost tennis ball-green look for Coco, from New Balance.
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Mike Lawrence/Getty Images 3/22Gaël Monfils
Mint has been a defining color on the courts, as seen on French favorite Gaël Monfils, who played his final match.
Naomi Osaka
In custom Thom Browne. “I respect Naomi as an athlete and as a person—she represents so much of what I am inspired by,” the designer told Vogue.
Taylor Townsend
“I look good, I feel good, I play good…on and off the court, I love getting a ’fit off,” Townsend told press.
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Photo: Getty Images 6/22Naomi Osaka
Naomi Osaka arrives on the court at the 2026 U.S. Open, wearing custom Who Decides War.
Osaka paid tribute to former NBA superstar and Philadelphia 76er Allen Iverson with her cornrows.
“I think he’s someone that I look up to a lot, because he’s kind of done a lot in fashion, whether it’s on purpose or not, but he’s shifted the way that NBA players dress,” Osaka told press.
A shot of Osaka’s custom Nike shoes on the court while playing against Anastasia Zakharova.
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Photo: Getty Images 9/22Carlos Alcaraz
Carlos Alcaraz plays Roman Safiullin, debuting the unreleased Travis Scott x Nike Zoom Vapor 12 Tennis HC sneakers. The entire look is Scott’s Cactus Jack label’s first tennis collab.
Alcaraz’s Nike x Cactus Jack sneaker collab in motion.
Venus Williams
Venus Williams reacts plays Sofia Kenin: she walked onto the court wearing a gray, white and fuchsia pleated poncho over her white Lacoste tennis dress.
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Photo: Getty Images 12/22Aryna Sabalenka
Defending her U.S. Open title, Sabalenka beat Osorio in her first match wearing an orange, mesh paneled Nike dress, which she styled with a The Prism necklace by Material Good: a custom 127-carat gold piece, complete with sapphires, tanzanites, and tourmalines.
Novak Djokovic
Lacoste ambassador Novak Djokovic plays Mariano Navone in his own collection polo and shorts.
Coco Gauff plays Zeynep Sonmez in a classic silhouette by New Balance, with pale yellow shorts to match her sneakers.
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Photo: Getty Images 15/22Coco Gauff’s Coco CG2 Shoes on the court.
Taylor Townsend
Playing Maja Chwalinska, Taylor Townsend wore the first of many custom looks by Anthony Lattimore, styled by J. Bolin: this one is a red corset-style dress with hand-beaded crystal fringe at the waist.
Sara Bejlek
Sara Bejlek serves against Cristina Bucsa in a neon pink tennis dress, her bubble-ended ponytail secured with crystal star hair clips.
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Photo: Getty Images 18/22Alexandra Eala
Filipino star Alexandra Eala celebrates against Mary Stoian, wearing a favorite cobalt blue mesh panel Nike dress and toothpaste blue sneakers.
Qinwen Zheng
China’s Qinwen Zheng plays Kristina Liutova in a mint green and white Nike set, with icy blue-green shoes and sweatbands to match.
Iva Jovic
Iva Jovic in action during a Stars of the Open match against Alexandra Eala at Fan Week, wearing a cut-out white adidas bodysuit and plum skirt with matching visor.
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Photo: Getty Images 21/22Serena Williams and Carlos Alcaraz
Serena Williams and Carlos Alcaraz make the perfect purple pair in basketball-inspired Nike kits while opening the tournament.
Serena Williams
Even in practice, Serena Williams keeps it cool in a posey pink tennis dress.
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