Ready, set…style. The 2026 U.S. Open has officially begun in Queens, New York City, and the season has already served up some thrilling,—and stylish—moments. Serena Williams made her return with doubles partner Carlos Alcaraz, who was back in it after an injury that struck him out of this year’s Wimbledon. The duo sported some striking matching royal purple and black Nike kits. Roger Federer played a once-in-a-lifetime exhibition match at the Arthur Ashe Stadium with Lorenzo Musetti—and also launched a limited-edition version of On’s The Roger shoe—before absconding to Rhode Island to be inducted into the International Tennis Hall of Fame.
Across the next few days, we’ll see the likes of women’s world number one Aryna Sabalenka, Naomi Osaka, Coco Gauff, Venus Williams, Taylor Fritz, and more hit the Flushing Meadows hard court. The Williams sisters were at the forefront of subverting traditional tennis whites. Gauff debuted her latest New Balance x Miu Miu on the London grass, while Sabalenka is a Gucci face, Fritz is a Boss ambassador, and Novak Djokovic reps Lacoste.
And then there’s Osaka, who makes sure her walk-on moments are both meaningful and fashion-forward. Her last appearance at Wimbledon saw her wear a custom, kimono-inspired gown designed by Hana Yagi to her first match. “I like to use fashion as a medium for storytelling,” she told Vogue at the time.
See below as the best players in the world serve their best arrival and on-court style moments for the 2026 U.S. Open.
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CHARLY TRIBALLEAU/Getty Images 1/12Naomi Osaka
Naomi Osaka arrives on the court at the 2026 US Open, wearing custom Who Decides War.
Carlos Alcaraz
Carlos Alcaraz plays Roman Safiullin, debuting the unreleased Travis Scott x Nike Zoom Vapor 12 Tennis HC sneakers. It’s Scott’s Cactus Jack label’s first tennis collab.
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Mike Lawrence/Getty Images 3/12Venus Williams
Venus Williams reacts plays Sofia Kenin: she walked onto the court wearing a gray, white and fuchsia pleated poncho over her white Lacoste tennis dress.
Aryna Sabalenka
Defending her U.S. Open title, Sabalenka beat Osorio in her first match wearing an orange, mesh paneled Nike dress, which she styled with a The Prism necklace by Material Good: a custom 127-carat gold piece, complete with sapphires, tanzanites, and tourmalines.
Novak Djokovic
Lacoste ambassador Novak Djokovic plays Mariano Navone in his own collection polo and shorts.
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Jeff Dean/Getty Images 6/12Taylor Townsend
Playing Maja Chwalinska, Taylor Townsend wore the first of many custom looks by Anthony Lattimore, styled by J. Bolin: this one is a red corset-style dress with hand-beaded crystal fringe at the waist.
Sara Bejlek
Sara Bejlek serves against Cristina Bucsa in a neon pink tennis dress, her bubble-ended ponytail secured with crystal star hair clips.
Qinwen Zheng
China’s Qinwen Zheng plays Kristina Liutova in a mint green and white Nike set, with icy blue-green shoes and sweatbands to match.
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Garrett Ellwood/Getty Images 9/12Iva Jovic
Iva Jovic in action during a Stars of the Open match against Alexandra Eala at Fan Week, wearing a cut-out white adidas bodysuit and plum skirt with matching visor.
Alexandra Eala
Filipino tennis fave Alexandra Eala faces off against Iva Jovic during Fan Week in a cobalt blue mesh panel Nike dress.
Serena Williams and Carlos Alcaraz
Serena Williams and Carlos Alcaraz make the perfect purple pair in basketball-inspired Nike kits while opening the tournament.
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Tyler McFarland/Getty Images 12/12Serena Williams
Even in practice, Serena Williams keeps it cool in a posey pink tennis dress.
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