Another Amazon Prime Day is just around the corner, and I already have a shopping cart full of wish-listed items I’m hoping to save on. I usually wait for Prime Big Deal Days to stock up on my favorite home and beauty essentials—and this year, I might even try to get a head start on some holiday gifts before all the chaos of Black Friday and Cyber Monday. After all, Amazon tends to offer its steepest discounts during its twice-a-year mega sale. In years past, I’ve scored on trending shoes, hard-shell luggage, and electronics for up to 50% off. And since Amazon just announced the dates for this year’s highly anticipated Prime Day, let this be your sign to start thinking about what you need to restock and which big-ticket items it might be time to buy (hello, Ōura Ring 5).
Prime members are guaranteed to find deals across all major categories, including clothing and shoes, luggage, tech, premium beauty and skincare, outdoor gear, and home goods. Below, I’m breaking down everything there is to know so far about Prime Big Deal Days 2026. Plus, I’ve listed out some deals running on Amazon right now, so you can start shopping—and saving—early.
What is Prime Day?
In case you’re not familiar with Amazon’s best sale of the year, let’s get you up to speed: Prime Day is an annual savings event where thousands of products are marked down for a limited time. Prime members will have the chance to save up to 60% off best-selling gear, trending apparel, and so much more.
Historically, Prime Day runs in July—but for the past few years, Amazon has been offering a similar sale in October, giving eager shoppers yet another chance to save big. Electronics and home goods tend to be the most popular—and most heavily discounted—items during these Prime Day events, but we typically also see great deals on clothing and shoes, luggage, beauty products, outdoor gear, and travel essentials.
When is Prime Day?
Amazon finally announced the dates for its fall sale. This year, Prime Big Deal Days will run from Tuesday, October 6, through Wednesday, October 7, 2026. This makes right now a great time to start thinking about which items you hope to see on sale and start building your wish list.
Do I have to be an Amazon Prime member to shop the sales?
Yes, to take advantage of the limited-time mega sale, you must be a Prime member. Not only do members get access to Prime Day deals, but they also earn free two-day shipping all year long. A Prime membership costs $139 annually or $15 per month. If you’re on the fence about joining, sign up for a free 30-day trial.
What did our readers buy most last Prime Day?
Need some inspo on what to add to your shopping cart ahead of Prime Day 2026? Say no more—check below to see what CN Traveler readers bought most during Amazon’s July sale. First and foremost, Away luggage was very popular—and for good reason. The brand’s lightweight suitcases are some of our editors’ all-time favorite carry-ons and checked bags to travel with. Our readers also picked up a bunch of in-flight essentials, from comfy eye masks to neck pillows (these must-haves can make even the longest flights in economy a little bit more bearable!). In addition, comfortable sneakers, trendy jelly flats, Levi’s jeans, portable steamers, and the viral Ōura Ring were big hits among our readers.
