Presented by Bluemercury
There are many things you can do in Boston. You can wander through the historic Beacon Hill; you can catch a Red Sox game at Fenway Park; you could even go on a makeshift food tour in search of the perfect lobster roll. But for the skin-care obsessed, your interest might take you to the Chestnut Hill Bluemercury store for an exclusive masterclass with SkinCeuticals; or at least, that’s what happened to me—my ideal kind of Thursday afternoon.
As Bluemercury’s managing director of brand & communications Brooke Goodwin-Fullerton, tells me, moments like this one—combining of expertise, personalized service, and connection—is at the heart of the retailer. “Beauty is inherently sensorial, and that aspect of the experience can be lost while shopping online,” she says, whereas in store, you get a better idea how the formulas feel, and chat with its Beauty Experts along the way. “Our goal is for every client to leave feeling supported, more knowledgeable, and more confident about their beauty routine, but also that they’ve had a genuinely personalized experience.”
